If you Build it they will come
Goal: Execute consumer-centric experiential marketing campaigns across the Illinois Lottery’s General Market, Public Affairs, and Public Relations departments. To increase brand visibility and maximize engagement.
Strategy: Developed gameified, entertainment-driven, interactive experiences showcasing the lottery as an option for everyday fun.
Results: Aligned with the Illinois Goes Big theme, we brought the online game Shake A Day® to life through a larger-than-life activation experience across Illinois.
Role: As the production coordinator, I created footprint mockups, developed Shake A Day® elements, and recommended seasonally appropriate giveaways that were ultimately adopted across all activations.
