Goal: Produce weekly social media content aligned with brand voice, style guidelines, and sales objectives. To maximize brand recognition and sales leads.

Strategy: Assigned content buckets for agency culture, execution tactics, and leadership expertise. Published content from one of these buckets 1-2 times a week with clear CTA’s linking audiences to sales pages.

Results: Increased website visits, originating from LinkedIn, by 20% quarterly.

Role: Strategize, conceptualize, and publish content on behalf of Flowers Communications Group. Using CapCut and CanvaPro.